Education

 

Missouri School of Journalism

Columbia, Missouri — 2011–2013
M.A. — Journalism, emphasis in strategic communication

Asbury University

Wilmore, Kentucky — 2007–2011
B.A. — Communication major (emphasis in public relations), journalism and Spanish minors


Experience

 

 

Digital Marketing and Market Research Manager, PracticeLink

Louisville, Kentucky — June 2017-Present

Marketing Coordinator, PracticeLink

Louisville, Kentucky — October 2013-June 2017

Write web copy, copy for print collateral, lead-generating content, newsletter articles, infographic content, and press releases. Write and design marketing emails (product, event, and content promotions) in MailChimp and HubSpot. Manage marketing automation (including campaigns and email workflows) through HubSpot. Plan, write, and edit the company newsletter. Copy edit magazine articles. Plan and post social media content and create images for social media. Create landing pages and forms to capture leads. Manage WordPress and HubSpot campaign pages. Manage audience lists. Run social media advertisements. Represent the company on the road.

Strategic Communication Consultant, Voluntary Action Center

Columbia, Missouri — January 2013-May 2013

Designed promotional materials, developed a brand style guide, created a responsive WordPress website, wrote white papers and press releases, edited videos, and served on communication, resource development, and campaign planning committees.

Teaching Assistant, Missouri School of Journalism

Columbia, Missouri — August 2011–May 2013

Aided students and the professor in Principles of Strategic Communication, a class on communication, advertising, and brand promotion.

Social Media Intern, Talent Attach

Lexington, Kentucky — May 2011

Developed social media profiles, plans, and content for clients.

Ambassador, Asbury University Admissions Department

Wilmore, Kentucky — August 2008–May 2011

Gave campus tours, hosted prospective students, and represented Asbury at college fairs and visit weekends.

Editorial Intern, Asbury Office of Public Relations

Wilmore, Kentucky — August 2010–December 2010

Wrote press releases for local media and articles for Asbury’s website and alumni magazine.

Director of Public Relations, Asbury Student Congress

Wilmore, Kentucky — August 2009–May 2010

Designed promotional materials for campus events and served on the student body executive committee.


Skills

 

Proficient with Photoshop, Illustrator, and InDesign.

Experience with WordPress, Mailchimp, HTML, and CSS.

Experience with HubSpot (Inbound Certified and HubSpot Design Certified).

Proficient with Macs, PCs, DSLR cameras, and AP Style.

Experience in graphic design, brand development, strategic planning, marketing, public relations, copywriting, editing, photography, blogging, and social media.

Certified by the American Copy Editors Society.

Organized, self-motivated, and excellent at working with others.


Awards

 

Member of Kappa Tau Alpha — top 10% of graduates from Missouri School of Journalism in 2013

Graduated summa cum laude from Asbury University

Named Asbury University’s Outstanding Student in Communication upon graduation in 2011